• Section 1 - Purpose
• Section 2 - Interpretation, Application and Scope
• Section 3 - Intended Use
• Section 4 - Video Production Instructions
• Section 5 - Video Submissions
• Section 6 - Content standards
• Section 7 - Video Review and release
• Section 8 - Roles and Responsibilities
• Section 9 - Definitions

Section 1 - Purpose

(1) This Procedure:

1. gives effect to the Brand and Reputation Policy;
2. prescribes the management of UOW’s YouTube channel activity in a sustained and disciplined way:
   1. outlining the rules that apply to the content, format, and approval of videos to be uploaded to the UOWnow YouTube channel; and
   2. outlining video content and submission requirements.
3. supports the University’s ability to protect and enhance its brand and reputation.

Section 2 - Interpretation, Application and Scope

(2) Words and phrases used in these procedures and not otherwise defined in this document have the meanings they have in the Brand and Reputation Policy.

(3) This Procedure shares the same application and scope as the Brand and Reputation Policy.

Section 3 - Intended Use

(4) The UOWnow YouTube channel provides a video platform for UOW to officially showcase its brand, products and services to audiences.

(5) The following are considered suitable use of this platform:

1. promotional content for student recruitment campaigns;
2. promotional content for corporate relations;
3. editorial news and current affairs features to complement the news/media releases of the Media and Public Relations Team;
4. promotional video stories or lectures that have an external audience focus and produced by UOW’s units and faculties;
5. specific and interesting UOW research projects and outcomes;
6. UOW alumni and community relations stories;
7. UOW student activities and life at UOW.

Section 4 - Video Production Instructions

(6) All videos produced for posting to the UOWnow YouTube channel must be of professional quality.

(7) Video content with audio must have volume equalised or levelled to ensure that viewers can hear the entire video without sharp rises or drops in volume. All audio must be high quality and comply with the standards set on the UOW YouTube Content Specifications intranet page.

(8) Video used and produced must be high quality and comply with the standards set on the UOW YouTube Content Specifications intranet page.

(9) Content produced should be structured and scripted in a professional manner.

(10) Video content must correctly use the UOW Brand Identity.

Section 5 - Video Submissions

(11) All videos must be submitted via the UOW Intranet.

(12) Video submissions will only be accepted from staff of UOW and controlled entities (e.g. UOW Pulse or UOW College Australia Staff). Controlled entities are expected to maintain equivalent policies, endorsed by the Senior Deputy Vice-Chancellor (Innovation, Enterprise and External Relations) and form appropriate usage of UOW's name and marks by way of agreement, licensing or ongoing alignment with UOW's brand strategy and trademark holdings.

(13) All YouTube video submission form fields must be completed prior to the submission and review of the content. Incomplete submissions will not be accepted for review. Each relevant field must contain the following information:

1. video share link: upload the video to either OneDrive or Cloudstor and provide a shareable link;
2. title: video titles should be accurate and concise, but provide enough detail to entice an individual to view the content. Video titles should be unique and not duplicated;
3. description: keywords and relevant copy used in the video description assist in the discoverability of the content. Video descriptions should not be duplicated;
4. URL: this is optional but highly recommended. This should link to a UOW owned page with additional or supportive content;
5. listing: select from Unlisted (can only be viewed via a direct URL), Private (can only be viewed by invitation) or Public (publicly available in the channels video section and can be found via search);
6. category: select a category that best suits the style or topic of the video; and
7. video tags: video tags associated with your video to assist in the discoverability of the content.

Section 6 - Content standards

(14) Promotion should target the wider UOW community and the general public. Content that is directed only towards small, internal groups may be submitted; however, it will be uploaded as ‘Unlisted’.

(15) The use of the UOWnow YouTube channel, like the use of any other UOW resource or activity, is subject to the requirements of legal and ethical behaviour by UOW staff and students.

(16) The UOWnow YouTube channel is not intended for personal announcements or for communications that do not support UOW’s strategic objectives.

(17) All submissions must:

1. be of a professional standard, and apply the UOW Brand Identity appropriately;
2. align with UOW’s strategic messaging and goals;
3. not promote commercial, third party or other for-profit message(s); and
4. be of broad interest to the campus and wider community.

(18) All content must be provided at least two working days prior to the required live date.

(19) Content must comply with the specifications outlined in the UOW YouTube intranet page.

Section 7 - Video Review and release

(20) All video content submitted for the UOWnow YouTube channel must be reviewed and approved by the Brand, Marketing and Communication Division, in accordance with this Procedure.

(21) All content submitted must be of a high quality. Video quality will be reviewed based on:

1. script quality;
2. audio or music quality;
3. flow and structure of the video;
4. overall appeal and purpose;
5. correct use of the UOW Brand Identity, in accordance with the UOW Brand Guideline. Where a video is submitted by an approved UOW Sub Brand (i.e., UOW Pulse), approval must be provided by the authorised brand approver prior to submission; and
6. correct use of the UOW Mark must be done so in accordance with the UOW Brand Guideline.

(22) Submissions considered suitable will be processed accordingly.

(23) The content owner of a video submission that is considered unsuitable will be notified with a request for modification.

(24) Responsibility for the accuracy of information presented within content lies with the content approver. If contributed content has errors, lacks required information, or is otherwise inconsistent with this Procedure, it may be refused.

Section 8 - Roles and Responsibilities

(25) It is the responsibility of the video content owner to ensure all elements of their video are not in breach of Copyright (and YouTube copyright rules). Requests to upload content from requestors who repeatedly submit infringing content will be declined.

(26) IMTS Service Delivery (IMTS) is responsible for the handling and uploading of video content to YouTube.

(27) The Brand, Marketing and Communication Division is responsible for the management and moderation of the UOWnow YouTube Channel.

(28) Staff wishing to contribute content to the UOWnow YouTube channel are responsible for familiarising themselves with, and adhering to, this Procedure, the UOW Brand Guidelines, the Brand and Reputation Policy and the Social Media Policy.

Section 9 - Definitions