• Section 1 - Purpose
• Section 2 - Application and Scope
• Section 3 - UOW Logos
• UOW Marks 
• UOW sub-brands 
• UOW Trademarks 
• Section 4 - Roles and responsibilities
• Section 5 - Definitions

Section 1 - Purpose

(1) This Procedure: 

1. gives effect to the Brand and Reputation Policy; 
2. sets out the process for the management of UOW Logos; and; 
3. supports the University’s strategic focus to protect and enhance its brand and reputation. 

Section 2 - Application and Scope

(2) Words and phrases used in these procedures and not otherwise defined in this document have the meanings they have in the Brand and Reputation Policy. 

(3) The application and scope set out in the Brand and Reputation Policy applies to this Procedure. 

Section 3 - UOW Logos

(4) UOW's brand identity distinguishes its offerings and presence in the higher education space. The UOW brand is integral to UOW's reputation. The UOW logo is a crucial part of UOW official communications. 

UOW Marks 

(5) All UOW marks, (including new requests) must be developed by the Brand, Marketing and Communication Division. 

(6) Any variations or exceptions to the use and application of a UOW mark must be approved by the Chief Communications and Marketing Officer. 

UOW sub-brands 

(7) UOW’s brand strategy focuses on raising awareness and recognition of a single University of Wollongong identity, with limited exception for approved Sub-brands. Approved sub-brand marks exist for some entities, research centres and activities. 

(8) The Brand, Marketing and Communication Division manages the development, approval and maintenance of sub-brand logos, in conjunction with each UOW Business Unit, the relevant Senior Executive portfolio owner and the Deputy Vice-Chancellor (Growth and Global).

(9) UOW Business Units wishing to develop a sub-brand identity or logo, must submit a request to the Chief Communications and Marketing Officer, prior to development, commissioning or use.   

(10) The development of a sub-brand identity will only be approved: 

1. if the relevant Senior Executive portfolio owner is satisfied that the functions or activities of the proposed area that the sub-brand Identity would apply to are separate from those of UOW, and/or 
2. if the development of a sub-brand identity improves the capacity of the area of UOW, to market its goods or services, more; and/or 
3. if UOW has entered into a legal agreement involving the establishment of a distinct or separate entity and, by agreement of the parties, the development of a sub-brand identity is approved in the agreement. 

(11) An approved sub-brand logo may be used in official UOW communications, where the communication solely relates to that sub-brand identity. 

(12) Approval to use a sub-brand logo must be sought and given consistently with the Brand Approvals Guideline. 

(13) Ongoing use of sub-brand identities in official UOW communications must be agreed (as set out in clause 4) at the time of establishment, or annually, as agreed by the relevant parties. 

UOW Trademarks 

(14) UOW has several registered and unregistered trademarks. 

(15) All development and use of UOW trademarks must be approved by the COO, in accordance with the Delegations of Authority Policy. 

(16) Staff wishing to develop a UOW trademark, must: 

1. submit a request to the Chief Communications and Marketing Officer, 
2. the Chief Communications and Marketing Officer will review the request and seek approval from the Vice-President Operations.  

(17) Following approval, provide instructions to the Legal Services Unit who will manage the registration and ensure that the UOW Business Unit pays for all examination, registration and other costs associated with that registration. 

(18) Where a trademark relates to commercial research conducted by staff or students, input and approval must also be sought from the Senior Business Development Manager, Innovation and Commercial Research. 

Section 4 - Roles and responsibilities

(19) The Brand, Marketing and Communication Division is responsible for: 

1. developing, managing and maintaining all elements of UOW marks, including relevant guidelines; 
2. providing support and advice on the use of the UOW brand and its elements. 

(20) Record keeping for the approval of sub-brand identity used in official UOW communications is the responsibility of the relevant UOW Business Unit or their nominee. 

Section 5 - Definitions